18 Best SEO Analytics Tools in 2025

You can also reverse-engineer successful advertising strategies by examining competitor ad history and informing your own paid search campaigns. The tool can also help you identify content gaps by analyzing keywords that competitors rank for that your clients currently do not. You can then utilize the bulk SERP analysis feature to quickly assess extensive lists of potential keywords. This allows you to focus content creation on keywords with “Weak Spots” in the SERPs and analyze the content of low-authority ranking pages to understand the search intent behind those keywords.

SEO analysis

website SEO analysis & review tools

SEO analysis

Page speed is now a Google ranking factor and should be part of your SEO analysis process. Therefore, analyzing the loading speed of every page on your website is an important factor to consider to improve your rankings and traffic. By optimizing each of these locations for one image per target keyword per page, you can increase the overall SEO score for your content to help it rank for relevant search queries. Screaming Frog is an SEO audit tool that provides insights about a website’s common SEO issues. It also informs you of duplicate content and incorrect redirects, so you can fix them immediately. The content optimization feature enhances your content’s ranking potential by evaluating keyword density, readability, and relevance.

SEO analysis

Unique Features That Set LowFruits Apart

  • ContentKing is a real-time SEO auditing tool that offers 24/7 monitoring and alerting, so you’re always on top of the latest changes your site undergoes — all before search engines know.
  • AgencyAnalytics also lets you adjust the size and placement of each widget to fit your reporting style.
  • In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
  • Google is pretty good at figuring out which links it should pay attention to and which are spammy rubbish that it (and webmasters) can safely ignore.
  • Every day we see websites that are substandard, low performing and not very user friendly.

By integrating Google PageSpeed metrics, your agency delivers thorough SEO analysis that boosts site performance, user satisfaction, and overall search visibility. Majestic’s Lite plan starts from $49.99/month, going up to a Full API package from $399.99/month. If you’re an AgencyAnalytics user, easily populate those data-rich SEO insights into a Majestic dashboard to share directly with your clients. There’s just one problem–your client’s website is nowhere to be found on search engine results. In fact, organic traffic volume is next to nothing, which draws some serious concerns and even doubts about your agency’s services.

SEO analysis

The tool also identifies error codes, redirects, and page speed performance. Traditional SEO tools are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore the untapped potential that can yield a large keyword landscape for your website. As you discovered, the process for how to do SEO analysis for a website is not too complex. It just requires a few steps to perform to ensure you’re analyzing and fixing the most important areas on your site for better search engine optimization.

Regular technical audits help identify performance bottlenecks, optimize resource loading, and improve overall user experience metrics that influence search engine rankings. Using a website SEO checker is essential for optimizing your site’s performance in search engines. With tools like the free SEO website checker, you can analyze your site’s structure, content, and backlinks to ensure it ranks higher on search engines like Google, Bing, and Yahoo. Whether you’re looking to check SEO website issues, audit SEO, or track your website SEO status, the right tools can make all the difference in achieving your SEO goals. By regularly performing content SEO analysis, you can maintain and improve your website’s organic traffic over time. This ongoing process helps ensure your content remains relevant, competitive, and well-optimized for search engines.

But marketers and agencies also use it, because of its powerful BHS Links effects. Sorting your Shopify blog posts by date can be a game-changer for managing your content effectively. Filter 1000s of keywords by volume and CPC, then build your own list of keyword ideas ready to turn into a content brief for your writing team.

Why is an SEO Analysis Important?

Advanced SEO tools provide insights into content performance, helping agencies fine-tune their strategies. This includes optimizing for relevant keywords, ensuring meta tags are effective, and making data-driven decisions to improve on-site content and off site SEO activities. The next part of an analysis involves looking at how this performance impacts the brand. You want to gauge how high your content ranks for the targeted keyword, how well content has been optimized, and how this impacts traffic rates and leads. This can also be done through the BrightEdge platform by looking at the Page Reporting feature and setting up dashboards to track traffic over time.

SEO analysis

If you like Surfer’s AI-powered content editor, you’ll love Clearscope. One of the most focused SEO tools on this list, Clearscope’s utility is dedicated almost exclusively to content optimization. If all that AI utility isn’t enough, Surfer comes with built-in AI writing capabilities at no additional cost. The Essential plan includes five AI articles per month, while the Scale plan offers 20 AI articles per month.